SIY Launchpad
The AI launch platform
from the inventor of
the landing page.
Tuesday June 2, 2026 — siy.live opens.
First 100 signups get 50 bonus credits. Credits never expire.
What it is
SIY Launchpad is an AI-native pre-launch platform for DTC operators and inventors. Three tools:
Offer Builder
AI suggests upsells, predicts take rates, flags anomalies. Grounded in 3,000+ real launches.
Media Proforma
AI generates a platform mix, budget pacing, creative angles, and kill criteria for your launch.
Business Forecast
Monthly P&L, breakeven scenarios, runway. AI narrates what the numbers mean.
Who built it
Johnny Mathis Jr. invented the landing page format every brand uses online today (MarketingSherpa, 2003). His first company, Livemercial, did $1B+ in cumulative online sales, launched 3,000 products a year, and reached 96M monthly visitors.
He ran Pitch It to the Pros with Billy Mays and Anthony Sullivan. Inc. 5000. ERA Platinum. Discovery Channel's official online marketing partner.
He vanished in 2012. SIY Launchpad is the first product of the comeback.
Logos coming soon
The 17-year story
In 2008 Livemercial launched a self-serve platform called SIY: "Sell It Yourself." Tagline: Are you ready to go live?
The technology wasn't ready. AI couldn't read an offer and tell you why it would convert. Couldn't predict take rates. Couldn't write a media plan. SIY was a great idea on bad infrastructure.
2026: AI caught up. The domain siy.live is live. So am I.
Get early access
First 100 signups get 50 bonus credits. Credits never expire.